Monday, 18 December 2017

5 Tips to Improve Website Visibility for Better Google Ranking


A lot of people who start building their first website believe that as soon as their website would go online, there would be a flood of people visiting it and delivering new business to them. In reality, this does not happen like this. A new website is actually a shop in a big desert. No website is by default obvious to anyone. All our Search Engine Optimization efforts have only one goal and that is to increase the website visibility. It is therefore at the core of SEO. Still, first, we should understand what website visibility is. Even before we speak about how visible is a website to search engines, we should note just how people interact with search engines. They type certain keywords in the search field and the search engine presents the results page called Search Engine Results Page (SERP). The domains shown higher on SERP are more visible compared to the ones below. It shows a relationship between website field of vision and keywords. Now we can define it.

What is Website Rankings

Website visibility is calculated in percentage AND with reference to particular keywords. There is no such thing as perfect visibility. Whenever we point out visibility it means visibility for a "set of keywords". So, as an example, if we are targeting 100 keywords, our domain visibility could be based on those 100 keywords. If our website has a visibility report of 10%, it would mean there is a 10% chance that you might click on our website if the person types one of those target keywords. The particular SEO tools which tell a visibility score such as SEMrush or SEO Profiler, ask you to enter the keywords for which you want to know your current visibility. The selection of the keywords is therefore crucial for the site visibility score you would get. If you poorly chose the keywords which can be less competitive and of less value to your business, you might get an increased visibility score. However, this higher visibility score would not end up being so fruitful for the business. Now I assume that you have selected the particular profitable keywords after a proper research and your visibility score will be perfectly valid then this is the time to discuss how can we increase the visibility. Here are the five actionable strategies:

1 . Remove Problems and Mistake from Your WebsiteThis activity is also called "technical SEO". Search engine hate websites with errors such as broken inbound links. The first thing you should do is to remove all errors. You can find problems by using tools such as screaming frog or deep crawl. Not merely the errors but also the slow websites cannot get very good Google ranking. GTmetrix is a free tool which not only shows the speed of your site but also suggests how you can improve it. Utilize this tool and act accordingly. Also, not following Google suggestions would be a big mistake. Some people argue that Google is not a regulation. That is correct but because you are relying on Google to get the targeted traffic, you must follow their SEO guidelines or you will be penalized.

2 . not Put High-Value Contents

If you want to make search engines happy, then choose your website readers satisfied with some valuable and well-researched contents. Given that to get higher Google ranking, you are competing many others in your specific niche market, you have to beat them with the depth and value of your details. Do not just re-phrase the contents of other websites. Create your contents and even publish regularly. Consider contents as the blood of the body of your website. When writing contents, focus on your audience. But for this, you must do some hard work. Do the following:

i. Think about your target consumers. Who are they what are their problems and issues. Most webmasters have an only vague concept of their clients. They think of a few random people interested in their products. You should clearly and precisely establish your target clients and build a "customer persona" for your enterprise. Only then you can target them in your campaigns.

ii. Go to Bing Answers, Quora, and other similar websites and try to find out what questions, folks are asking in your niche. These are their pain points and you have to handle the answers to these issues in your contents.

iii. Now it is time and energy to do some keyword research. First, you should write down your objectives together with business goals. Then find some profitable keywords using not merely Google Keyword Planner but also some other tools. If you cannot afford a new paid subscription, there are plenty out there which are free. This topic has been discussed elsewhere and also on my YouTube channel, so I leave it presently there. After you find the keywords, you should arrange them in groups and make your map of keywords to your website. Now it is time to write some ingredients.

iv. Before you start writing using the tool called Buzzsumo to get a thought of what titles are getting backlinks and social shares. Choose your title and get some ideas of subheadings.

3. Link Building

Try to know very well what is link building and how it differs from spamming. A one-way link is a link pointing to your website from another site. You do not need 1000s of backlinks as many people try to promote. You only need few yet high-quality backlinks. The most important thing about backlinks is relevancy. These one-way links should be coming from relevant websites. Now the point to note here is the relevant websites are most of the time your competitors. However, if you try, you should find few highly relevant websites which are not your competitors. Don't simply focus on websites with very high domain authority. If you do not know what a site authority is, use two of your free daily searches in Moz website and find out the domain authority and page specialist of any internet site. Do not get frustrated, link-building is a slow method and increasing the visibility of your website is a long-term determination. Therefore, just proceed forward, slow and steady, bit-by-bit. Furthermore, try to earn links with your contents as mentioned above.

4. Social Media Involvement

Everyone knows that social media is important to get your website visible. However, there are a few very critical points you should take note of and I will try to put merely a short mention of those here in this post. It is because every single one of which needs further explanation and I will cover this in my future content. Some of the important points are the following:

i. For a continuous presence and traffic to your website, you need a constant engagement with your audience and not occasional interaction. For this, you need first to figure out what types of contents are expected for that. Also, there are certain engagement metrics in Google analytics which you need to understand and monitor. Videos are also good for engagement. If you are bashful of the camera, not a problem! Just screen capture videos are adequate for engagement. These are three points and the rest will be included in a separate post with an explanation to these three.

ii. If you learn social media overwhelming, then use the tools such as schedule or HootSuite.

iii. The last but not least is trying to find the "hottest" social media and focus on that. People have gained a lot of visibility, traffic, and funds from Facebook and LinkedIn in good times. However, now, I believe these two are dead dogs for small businesses until you pay these a huge sum of money. However, the Facebook advertisement is still cheap and if you know how to make a good custom or lookalike audience for Facebook adverts then you can try that and tweak that until you get results.

a few. Promote Your Business Website Locally and outside of online media.

You can still find a huge number of people who prefer paper format. There are many local magazines on the market which have a large circulation and advertising there could be on a budget or even free of charge. You can talk to your council or local clubs and you might be able to get yourself a free advertisement or at a nominal price.

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